From now until February 2009, Lego will be seen at over 260 cinemas nationwide.
The firm is promoting its variety of brands across Pearl & Dean and Vue venues.
In the scheduled 12-month period, the trailers for Lego will feature key brands including Bionicle, Star Wars and Indiana Jones. "We are constantly striving to deliver innovation in our marketing strategies by way of engaging our core audience and broadening our reach to new consumers. The partnership realises this and is the ideal showcase for families to become immersed in all of our key ranges in a fun and cool environment." Said Kirstin Bates, senior brand manager, Lego UK.
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News Source - ToyNewsMag.com
